MSc Brand and marketing management
Points-forts de la formation
Theoretical and creative
Meets the needs of companies seeking new and innovative ideas. Combines the theoretical and creative aspects of marketing and branding. Students apply the conceptual framework to real-life projects with the help of professionals from the world of business.
Unique experience
For a marketing professional in a multicultural company, this is a truly unique personal and professional experience.
Multidisciplinary approach
The multidisciplinary approach is the ARTEM alliance’s key strength, especially in an international context, and one that helps students move beyond the traditionally discipline-based management framework.
Objectifs
The objective of this specialisation is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
This specialisation aims to teach you how to manage all the phases of development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market and follow-up of the client on physical and digital platforms.
Modules
Here is an overview of the modules :
- Consumer Psychology and Market Research
- Branding in the social media era
- Offering Management in the Digital Era
- Marketing Intelligence and Brand Analytics
- Strategic brand management
- Current issues in branding and marketing
- Sustainable brands and ethics
- Brand design and campaigns
Débouchés possibles
This program prepares students to take on the following international roles in BtoC or BtoB markets:
- Product manager
- Innovation manager
- Online marketing manager
- Entrepreneur
- Business developer
- Project manager
Entreprises partenaires
- Adidas
- Brand Trust
- GFK
- Puma
- VOK DAMS worldwide
Admission et frais d'études
Admission
- For MSc1 admissions: 3-year higher-education degree (BAC+3)
- For MSc2 admissions: 3 or 4-year higher-education degree (BAC+3/BAC+4) with extensive work experience in a company
- Selection based on an application form and interview
Tuition fees
Modalités d’admission
Découvrez les différentes procédures d’admission en fonction de votre profil
Ce que nos élèves
en pensent…
Consumer analytics, event planning, luxury and fashion business, social media communication, among other subjects help students to learn the core principles of marketing and embark on an international career in the sector that they are interested in. The classes were small and wellsupervised. After graduation, I went on to work in the international head offices of Puma and Swarovski.
Product manager, Spadel
