MSc Digital marketing
Programme overview
The MSc in digital marketing looks at how technological innovation can contribute to business development. The course covers selling and purchasing products and services online (via online stores, Marketplace, etc.) as well as e-communication (web design, SEO, story telling, brand content or community management) or customer experience management.
Modules
- E-commerce (Marketplace, e-commerce sites, etc.)
- Community Management and Influencer Marketing (gaming, bloggers, etc.)
- Brand Content and Story telling
- More than 30 microcredentials, such as Brand Design and Campaign, Coding, Consumer Psychology and Market Analysis
Work-study format
Students on the programme can gain industry experience in marketing and e-business by combining their studies with a work placement as part of an apprenticeship. Doing an apprenticeship can boost your employability and is an excellent way to develop hard and soft skills that are highly valued by employers.
Students doing an apprenticeship are fully exempt from tuition fees and, throughout the duration of their contract, receive a monthly salary according to a pay scale based on the monthly minimum wage or, where applicable, the minimum wage under collective agreement (where this is greater).
At ICN, nearly 150 partner companies are on the look out for students at our business forum events, which can open the door to a work placement within a major company.
Professional outcomes
- Digital project manager
- E-business manager
- E-commerce manager
- Traffic manager/Traffic Analyst
- SEO Manager
- Community manager/Procurement sourcing manager
- CRM manager
- Marketing manager
100% of our graduates are in employment within 6 months.
Admissions
Interested in the programme? Discover how you can enroll on the programme depending on your profile.