MSc Brand and marketing management
Strenghts of the programme
Theoretical and creative
Meets the needs of companies seeking new and innovative ideas. Combines the theoretical and creative aspects of marketing and branding. Students apply the conceptual framework to real-life projects with the help of professionals from the world of business.
Unique experience
For a marketing professional in a multicultural company, this is a truly unique personal and professional experience.
Multidisciplinary approach
The multidisciplinary approach is the ARTEM alliance’s key strength, especially in an international context, and one that helps students move beyond the traditionally discipline-based management framework.
Objectives
Once they have completed the course, MSc in Marketing and Brand Management graduates will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context. They will also be able to draw on their aesthetic training as a source of creativity when making branding decisions.
Modules
Here is an overview of the modules :
- Consumer Psychology and Market Research
- Branding in the social media era
- Offering Management in the Digital Era
- Marketing Intelligence and Brand Analytics
- Strategic brand management
- Current issues in branding and marketing
- Sustainable brands and ethics
- Brand design and campaigns
Career outcomes
This program prepares students to take on the following international roles in BtoC or BtoB markets:
- Global Brand Manager
- Product Manager
- Marketing Manager
- Brand & Marketing Consultant/Analyst
Partner companies
- Adidas
- Brand Trust
- GFK
- Puma
- VOK DAMS worldwide
Admission and tuition fees
Admission
- For MSc1 admissions: 3-year higher-education degree (BAC+3)
- For MSc2 admissions: 3 or 4-year higher-education degree (BAC+3/BAC+4) with extensive work experience in a company (preferably 3 years in a relevant field)
- Selection based on an application form and interview
Tuition fees
What our students think…
Consumer analytics, event planning, luxury and fashion business, social media communication, among other subjects help students to learn the core principles of marketing and embark on an international career in the sector that they are interested in. The classes were small and wellsupervised. After graduation, I went on to work in the international head offices of Puma and Swarovski.
Product manager, Spadel
