Marketing et innovation produit
Programme overview
The objective of the MSc marketing et innovation produit is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
This specialisation aims to teach you how to manage all the phases of development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market and follow-up of the client on physical and digital platforms.
Modules
- Product/Service range management & digital marketing
- Innovation and market research
- Branding & product design
- Design thinking
- New Product introduction (NPI)
- Sustainable innovation and legal protection
- CRM and Web Analytics
- More than 30 micro-certificates, such as Advertising andsocial media, CreaCtive Manager’s Tools (Adobe, etc.)
Apprenticeship
Students on the programme can gain industry experience by combining their studies with a work placement as part of an apprenticeship. Doing an apprenticeship can boost your employability and is an excellent way to develop hard and soft skills that are highly valued by employers.
Students doing an apprenticeship are fully exempt from tuition fees and, throughout the duration of their contract, receive a monthly salary according to a pay scale based on the monthly minimum wage or, where applicable, the minimum wage under collective agreement.
At ICN, nearly 150 partner companies are on the look out for students at our business forum events, which can open the door to a work placement within a major company.
Professional outcomes
- Product manager
- innovation manager
- online marketing manager
- entrepreneur
- business developer
- project manager
Admission and tuition fees
Admission
For MSc1 admissions: 3-year higher-education degree (BAC+3)
For MSc2 admissions: 3 or 4-year higher-education degree (BAC+3/BAC+4) with extensive work experience in a company (preferably 3 years in a relevant field)
Selection based on an application form and interview
Tuition fees
What our students think...
I am currently working as an Associate Product Marketing Manager at Google Italy. Thanks to my experience at ICN Business School, I was able to gain the flexibility and the skills needed to work in an international and fast-paced work environment. What I value most from my time at ICN is the possibility to study with people from all over the world and to learn from them thanks to hands-on projects and experiences providing me with the practical skills needed in my daily
job.
Associate product marketing manager at Google Italy
